Next Door Advertising Inc. can help you when its slow times: Doing smarter advertising with next door advertising

Unique ways to market With Next Door Advertising

For the current business climate its important to think of unique ways to increase your customer base, so get your local market interested and print those door hangers with Next Door Advertising Inc. We Get You In the Door. Direct on the door Media

 

If dish can do it so can you NDA is the way

Our partnership with EchoStar, DISH Network’s parent company, dates back to only a few months after they launched their first satellite in 1996. They had placed some ads on their own, but realized they needed an aggressive, comprehensive strategy to compete with cable companies.

Next Door Advertising pinpointed their most critical local markets and hit these areas hard, leveraging our relationships, expertise and volume to keep rates low. With this print-strong strategy, DISH Network grew their subscriber base from just 100,000 households in 1996 to over 13 million in 2007. In fact, throughout one five-year span, they generated more subscribers than their top competitor who spent over seven times as much on print.

While we are proud to have saved DISH Network millions of dollars over the years, more critically, we helped create a national brand presence that belied their size at the time. Competitors scrambled to try to match their strategy, amazed that DISH Network could afford such market coverage and penetration.

DISH Network has since ventured into other media, but print—and NDA—continuesto anchor their advertising strategy.

Get Noticed With Next Door advertising INC.

FedEx Kinko’s did not use newspapers at all. In fact, they claimed it didn’t work and wouldn’t. Then they met Next Door advertising Inc.

We asked them to test a strategy within one market. The results were so surprising, this small test was rolled out across the nation.

Today FedEx Kinko’s places a significant amount of print advertising to announce news-critical items like grand openings, customer appreciation events and discounts, in one case garnering increases in foot-traffic of over 35%. They also use print for multicultural ad placement, and, interestingly enough for this once-skeptical company, national brand-building. What they found is that Next Door Advertising helped them build their brand in a remarkably cost-effective manner.

FedEx Kinko’s appreciates our efficiency—a high compliment coming from the gurus themselves. Also that we’re always bringing new ideas to the table. We work as a team with their agency to make sure the strategy dovetails with their objectives. Like FedEx, we deliver, We Get You In The Door.

Doing smarter advertising with next door advertising

Next Door Advertising Inc. We've been perfecting a smarter way to buy print advertising for two decades now, an approach that allows us to "target" a broader audience. The results speak for themselves. Whether you're a big client or small—buying newspaper, magazine or local online advertising—Next Door Advertising Inc methods provide unmatched performance for our clients.

It's an approach that brings clarity to complexity. It allows you to garner some of the best possible results at the best prices. It reveals new opportunities. And bottom line, it's an approach that allows you to reach more, more effectively.

REACH THE PEOPLE YOU NEED TO REACH

Save Money.
Next Door Advertising saves you hundreds, even thousands of dollars to comparable advertising methods like newspaper ads or mailers. 

Attract More Business.
Offer incentives like coupons and discount cards, and watch your business grow! 
Incentives are proven business-builders, and our perforated Next Door Advertising piece makes them 
convenient and easy to use. 

Reach Your Audience.
Research has shown that the majority of small business customers come from within three miles of the business location. For larger businesses, demographic analysis is most effective. With our targeted marketing, Next Door Advertising will make sure the right people see your ad. 

Outshine the Competition.
Set yourself apart from the competitors using mass mailers or low-grade flyers. Our Door hanger ads are full-color, glossy and printed on high quality paper. The weight and quality alone are enough to grab attention.

GET NOTICED WITH NEXT DOOR ADVERTISING INC.

The Key to Getting Noticed

Busy editors sort through piles of press kits each day. Getting your press kit noticed is the key to

publication and action! Remember, getting attention is important not only with audiences, but also with

editors. Package your materials in a unique way and make sure the materials are presented professionally.

It's also crucial to follow up to make sure your intended recipient received your press kit. Plus, follow-up

calls provide the perfect opportunity for editors to ask questions or schedule an interview. Use this

opportunity to build relationships with editors--in fact, doing so will improve your chances of publication

or acceptance by your intended audience. But because the distribution of media kits can get a little

expensive, you've got to make relationship-building a part of your marketing strategy.

The best thing to do right now is to start assembling part of your press kit, based on available materials.

Then, add to it as you see fit and develop new materials. You don't want to create a press kit at the last

minute for the editor, investor or potential client who requests one.

The challenge is to put it together on paper, electronically or both. There is a trend now toward online

media kits. A lot of these items can be developed for online distribution; it's just a matter of putting what

you already have online or onto letterhead and fact sheets.

Typically, the media kit doesn't have to be as fancy as people think. Those requesting media kits just want

information--not necessarily glitz. See what items you already have and then work on the rest.