If dish can do it so can you NDA is the way

Our partnership with EchoStar, DISH Network’s parent company, dates back to only a few months after they launched their first satellite in 1996. They had placed some ads on their own, but realized they needed an aggressive, comprehensive strategy to compete with cable companies.

Next Door Advertising pinpointed their most critical local markets and hit these areas hard, leveraging our relationships, expertise and volume to keep rates low. With this print-strong strategy, DISH Network grew their subscriber base from just 100,000 households in 1996 to over 13 million in 2007. In fact, throughout one five-year span, they generated more subscribers than their top competitor who spent over seven times as much on print.

While we are proud to have saved DISH Network millions of dollars over the years, more critically, we helped create a national brand presence that belied their size at the time. Competitors scrambled to try to match their strategy, amazed that DISH Network could afford such market coverage and penetration.

DISH Network has since ventured into other media, but print—and NDA—continuesto anchor their advertising strategy.