GET NOTICED WITH NEXT DOOR ADVERTISING INC.

The Key to Getting Noticed

Busy editors sort through piles of press kits each day. Getting your press kit noticed is the key to

publication and action! Remember, getting attention is important not only with audiences, but also with

editors. Package your materials in a unique way and make sure the materials are presented professionally.

It's also crucial to follow up to make sure your intended recipient received your press kit. Plus, follow-up

calls provide the perfect opportunity for editors to ask questions or schedule an interview. Use this

opportunity to build relationships with editors--in fact, doing so will improve your chances of publication

or acceptance by your intended audience. But because the distribution of media kits can get a little

expensive, you've got to make relationship-building a part of your marketing strategy.

The best thing to do right now is to start assembling part of your press kit, based on available materials.

Then, add to it as you see fit and develop new materials. You don't want to create a press kit at the last

minute for the editor, investor or potential client who requests one.

The challenge is to put it together on paper, electronically or both. There is a trend now toward online

media kits. A lot of these items can be developed for online distribution; it's just a matter of putting what

you already have online or onto letterhead and fact sheets.

Typically, the media kit doesn't have to be as fancy as people think. Those requesting media kits just want

information--not necessarily glitz. See what items you already have and then work on the rest.