Thursday, July 9, 2009

Get Noticed With Next Door advertising INC.

FedEx Kinko’s did not use newspapers at all. In fact, they claimed it didn’t work and wouldn’t. Then they met Next Door advertising Inc.

We asked them to test a strategy within one market. The results were so surprising, this small test was rolled out across the nation.

Today FedEx Kinko’s places a significant amount of print advertising to announce news-critical items like grand openings, customer appreciation events and discounts, in one case garnering increases in foot-traffic of over 35%. They also use print for multicultural ad placement, and, interestingly enough for this once-skeptical company, national brand-building. What they found is that Next Door Advertising helped them build their brand in a remarkably cost-effective manner.

FedEx Kinko’s appreciates our efficiency—a high compliment coming from the gurus themselves. Also that we’re always bringing new ideas to the table. We work as a team with their agency to make sure the strategy dovetails with their objectives. Like FedEx, we deliver, We Get You In The Door.

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