FedEx Kinko’s did not use newspapers at all. In fact, they claimed it didn’t work and wouldn’t. Then they met Next Door advertising Inc.
We asked them to test a strategy within one market. The results were so surprising, this small test was rolled out across the nation.
Today FedEx Kinko’s places a significant amount of print advertising to announce news-critical items like grand openings, customer appreciation events and discounts, in one case garnering increases in foot-traffic of over 35%. They also use print for multicultural ad placement, and, interestingly enough for this once-skeptical company, national brand-building. What they found is that Next Door Advertising helped them build their brand in a remarkably cost-effective manner.
FedEx Kinko’s appreciates our efficiency—a high compliment coming from the gurus themselves. Also that we’re always bringing new ideas to the table. We work as a team with their agency to make sure the strategy dovetails with their objectives. Like FedEx, we deliver, We Get You In The Door.

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